Credit Suisse
When TRUE designed the brand logo for this Swiss mega-bank, back in 1997, we stripped away the previously used graphics and just focussed on the words ‘Credit’ and ‘Suisse’– what further reassurance could you want from a financial services brand? In 2007, the client changed to a much criticised ‘sail’ logo. Fast-forward to 2023 and confidence is lost in Credit Suisse and they are taken over by USB. Should they have kept our ‘rock solid’ logo?
![Credit Suisse logo](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aaa15363e5944886f4699_credit-suisse-logo.png)
![Credit Suisse logo groups](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aaa1620dc2233d1550b4b_Credit-Suisse-groups.jpg)
![Credit Suisse logo](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aaa15363e5944886f4699_credit-suisse-logo.png)
![Credit Suisse logo groups](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aaa1620dc2233d1550b4b_Credit-Suisse-groups.jpg)
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