![Bupa](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/63079f1e7eaa5422828e7c87_Bupa-thumb-01.png)
Bupa
We have led and helped implement a major improvement to Bupa’s brand logo design, which also solved the problem of how to create clear business and service logos.
![World Commerce & Contracting](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/605b8734bcd4ea7e0178690e_WorldCC-23%400.5x.png)
World Commerce & Contracting
TRUE has created the new name and brand for WorldCC, and designed a full spectrum implementation programme.
![WorldCC Foundation](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/668d12a28fa2f2240984d02c_WorldCC-F-Feature.png)
WorldCC Foundation
TRUE created the brand identity for this charity, set up and supported by our client World Commerce & Contracting, to promote sustainable and inclusive contracting.
![Blua](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/65e73dfe25904820c031fd08_blua-feature.png)
Blua
TRUE have created the logo and brand ID for Blua, Bupa’s global digital health offer, which gives customers healthcare access whenever and wherever needed.
![Chatham House](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6006b9bdecbaf0bf2c8089ac_Chatham-house-feature.jpg)
Chatham House
We re-branded this international affairs think-tank, implemented the brand across all comms, and designed seven annual reviews in a row.
![Swiss Re](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601a8bc5437b299850945e32_SwissRe-brand-guidelines.jpg)
Swiss Re
The most precise design system and guidelines we’ve ever produced – no surprise there, as it was for Zurich’s ‘kings of reinsurance’.
![Department for Business and Energy](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa089fa0f4756dbcbf152_DfBEIS-feature-01.jpg)
Department for Business and Energy
Energy efficient homes are key to reducing CO2 emmisions, as detailed in our design for this keynote report.
![RIBA](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa9057a236dd9ecd447c7_riba-feature.jpg)
RIBA
Attention to detail and delivering a simple user-experience underscored our work on these recruitment materials and sign-up forms.
![Bite the Ballot](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601acc8b3c1f1f6cd4ee0313_Bite-the-ballot-feature.jpg)
Bite the Ballot
We designed a leaflet and poster for this party-neutral movement inspiring young voters to speak up and make informed decisions.
![Royal Household Division](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601ae0ad5719dfcbfd20d951_Guards-feature.jpg)
Royal Household Division
We designed the supporting literature for highlight events showing Britain’s world-renowned military pageantry at its best.
![New Philanthropy Capital](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601ae9530ed8bccd76e79d8e_npc-feature.png)
New Philanthropy Capital
TRUE’s report designs for this think-tank and consultancy covers a range of subjects from ageing to philanthropic innovation.
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6425a0a9f6523a4c8d24a208_bupa-logo-50.jpg)
Bupa
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6425a0a9f6523a4c8d24a208_bupa-logo-50.jpg)
Bupa
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/60522d465c50aef23ed7eced_WorldCC-logo-vert_WorldCC-22.png)
WorldCC
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/60522d465c50aef23ed7eced_WorldCC-logo-vert_WorldCC-22.png)
WorldCC
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0496e4bf17b32977c987_Feature-logo-12.jpg)
HelpAge International
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0496e4bf17b32977c987_Feature-logo-12.jpg)
HelpAge International
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6425a3da17a26151a0643666_origin-active-living-logo.jpg)
Origin Active Living
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6425a3da17a26151a0643666_origin-active-living-logo.jpg)
Origin Active Living
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c03ba63cad48b279f8476_Feature-logo-06.jpg)
UAE Univeristy
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c03ba63cad48b279f8476_Feature-logo-06.jpg)
UAE Univeristy
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/65e864638ecf659c0aa18c6e_WorldCC-logo.jpg)
Inspiring Women 2024
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/65e864638ecf659c0aa18c6e_WorldCC-logo.jpg)
Inspiring Women 2024
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6425a45388924db8b2eeefda_better-contract-design-logo.jpg)
Better Contract Design
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6425a45388924db8b2eeefda_better-contract-design-logo.jpg)
Better Contract Design
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6010175d6d50228bd84f3f2f_Feature-logo-08.jpg)
Chatham House
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6010175d6d50228bd84f3f2f_Feature-logo-08.jpg)
Chatham House
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0265ccce3c7226adb2fa_Feature-logo-01.jpg)
Mall Galleries
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0265ccce3c7226adb2fa_Feature-logo-01.jpg)
Mall Galleries
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6425a0730cba01265fa4fdd8_salinedda-logo-50.jpg)
Salinedda Beach Club
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6425a0730cba01265fa4fdd8_salinedda-logo-50.jpg)
Salinedda Beach Club
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0e93cd6042a35aeb7346_Feature-logo-47.jpg)
WildBrain
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0e93cd6042a35aeb7346_Feature-logo-47.jpg)
WildBrain
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0aa83dab8e08dc7880ab_Feature-logo-41.jpg)
Azuri Peninsula
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0aa83dab8e08dc7880ab_Feature-logo-41.jpg)
Azuri Peninsula
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/65e60aac3dc88f9090c440f0_Blua-logo.jpg)
Blua
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/65e60aac3dc88f9090c440f0_Blua-logo.jpg)
Blua
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c036c4efa3d9b872ac424_Feature-logo-04-1.jpg)
CARE International
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c036c4efa3d9b872ac424_Feature-logo-04-1.jpg)
CARE International
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6019492b804fbc9650671247_APF-feature.jpg)
Action for Pulmonary Fibrosis
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6019492b804fbc9650671247_APF-feature.jpg)
Action for Pulmonary Fibrosis
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c03ffc79a54fa8470f416_Feature-logo-07-1.jpg)
Kloverhuset
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c03ffc79a54fa8470f416_Feature-logo-07-1.jpg)
Kloverhuset
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c078f484b9758e84ce241_Feature-logo-22.jpg)
Martifer Construction
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c078f484b9758e84ce241_Feature-logo-22.jpg)
Martifer Construction
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0427e4bf1771c1775285_Feature-logo-09-1-1.jpg)
Vestdavit
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0427e4bf1771c1775285_Feature-logo-09-1-1.jpg)
Vestdavit
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c07d563c44f71a59c9592_Feature-logo-23.jpg)
Margit Wittig
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c07d563c44f71a59c9592_Feature-logo-23.jpg)
Margit Wittig
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6425afa41d7aea50001f8a67_velev-logo.png)
velev
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/6425afa41d7aea50001f8a67_velev-logo.png)
velev
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c062233984289bac39290_Feature-logo-17.jpg)
Peaslake village stores
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c062233984289bac39290_Feature-logo-17.jpg)
Peaslake village stores
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c094516d12a5183067554_Feature-logo-34.jpg)
Nipperbout
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c094516d12a5183067554_Feature-logo-34.jpg)
Nipperbout
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c057210fe2d3173ef2fba_Feature-logo-13.jpg)
Astrum Education
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c057210fe2d3173ef2fba_Feature-logo-13.jpg)
Astrum Education
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0ec44d037f596669d1ad_Feature-logo-48.jpg)
Eviva Electricity
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0ec44d037f596669d1ad_Feature-logo-48.jpg)
Eviva Electricity
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601abf069d0d80bfc7b107f6_Torrus-feature.png)
Torrus Funds
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601abf069d0d80bfc7b107f6_Torrus-feature.png)
Torrus Funds
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0d4c33a9b0c1ac4089b8_Feature-logo-43.jpg)
Prio Biofuels
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0d4c33a9b0c1ac4089b8_Feature-logo-43.jpg)
Prio Biofuels
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c07103334ea3aeed374a4_Feature-logo-19.jpg)
Graphic Techniques
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c07103334ea3aeed374a4_Feature-logo-19.jpg)
Graphic Techniques
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c08c6679dabea02a1b463_Feature-logo-30.jpg)
Parcelforce
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c08c6679dabea02a1b463_Feature-logo-30.jpg)
Parcelforce
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c089e1836b66e80cfa9d9_Feature-logo-29.jpg)
The Dog House
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c089e1836b66e80cfa9d9_Feature-logo-29.jpg)
The Dog House
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c09e1ab85f39751c2198c_Feature-logo-38.jpg)
Jeannie McQueeny
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c09e1ab85f39751c2198c_Feature-logo-38.jpg)
Jeannie McQueeny
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c082d679dab6481a15956_Feature-logo-25.jpg)
Bare Beauty
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c082d679dab6481a15956_Feature-logo-25.jpg)
Bare Beauty
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0e64e41fd2759e437e9d_Feature-logo-46.jpg)
Strandgaten
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0e64e41fd2759e437e9d_Feature-logo-46.jpg)
Strandgaten
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c09b01bdeaf2a32408e8c_Feature-logo-37-1.jpg)
Vista Brasserie
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c09b01bdeaf2a32408e8c_Feature-logo-37-1.jpg)
Vista Brasserie
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0ee6e8a2eed6292b56f9_Feature-logo-50.jpg)
FirstCity Insurance
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0ee6e8a2eed6292b56f9_Feature-logo-50.jpg)
FirstCity Insurance
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c064d4b358fca08892821_Feature-logo-18.jpg)
CancerVOICES
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c064d4b358fca08892821_Feature-logo-18.jpg)
CancerVOICES
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c077117f300167ed84bd8_Feature-logo-21.jpg)
H-Invest
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c077117f300167ed84bd8_Feature-logo-21.jpg)
H-Invest
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601bdd8525e40d74bc554cb5_adcap-brand-logo.png)
ADCAP
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601bdd8525e40d74bc554cb5_adcap-brand-logo.png)
ADCAP
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0599df520e41f299a968_Feature-logo-14.jpg)
Keystar Properties
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0599df520e41f299a968_Feature-logo-14.jpg)
Keystar Properties
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0912a4af7ac9274a70b8_Feature-logo-32.jpg)
Butcher Plasterworks
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0912a4af7ac9274a70b8_Feature-logo-32.jpg)
Butcher Plasterworks
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0f106244878e8de8178d_Feature-logo-49.jpg)
Christianna Foundation
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0f106244878e8de8178d_Feature-logo-49.jpg)
Christianna Foundation
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c086cc79a548e4074fca6_Feature-logo-28.jpg)
Trident Books
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c086cc79a548e4074fca6_Feature-logo-28.jpg)
Trident Books
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601bd0ccfd5f4f84c7baf378_Tedct-feature.jpg)
TEDct
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601bd0ccfd5f4f84c7baf378_Tedct-feature.jpg)
TEDct
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/60522a697cf3770fd0398c56_modular-screens-logo.png)
Modular Screens
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/60522a697cf3770fd0398c56_modular-screens-logo.png)
Modular Screens
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/60522a551c5b18bf2ac4f321_credit-suisse-logo.png)
Credit Suisse
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/60522a551c5b18bf2ac4f321_credit-suisse-logo.png)
Credit Suisse
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0398eed2d65134174b2b_Feature-logo-05.jpg)
Light Structures
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0398eed2d65134174b2b_Feature-logo-05.jpg)
Light Structures
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601ac5b543c5a14f70c050eb_totta-feature.png)
Banco Totta
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601ac5b543c5a14f70c050eb_totta-feature.png)
Banco Totta
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/60522a7ff6951a36c58d7248_surrey-hills-logo.png)
Surrey Hills Architecture
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/60522a7ff6951a36c58d7248_surrey-hills-logo.png)
Surrey Hills Architecture
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c02b8cd604299ffe28fac_Feature-logo-02.jpg)
Breathe
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c02b8cd604299ffe28fac_Feature-logo-02.jpg)
Breathe
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c07f8c7ee68b9c31cdfe0_Feature-logo-24.jpg)
Loose Debra
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c07f8c7ee68b9c31cdfe0_Feature-logo-24.jpg)
Loose Debra
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601ac274fb5dbc9458ea3a95_unifleet-feature.png)
Unifleet
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601ac274fb5dbc9458ea3a95_unifleet-feature.png)
Unifleet
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa064398dcf64c35d68c3_SURT-logo.png)
Salford University Race Team
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa064398dcf64c35d68c3_SURT-logo.png)
Salford University Race Team
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0a89b7aca7e7ea9b2885_Feature-logo-40.jpg)
Revives Lives
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c0a89b7aca7e7ea9b2885_Feature-logo-40.jpg)
Revives Lives
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa4be68a9fc46ae2f7d88_city-of-rimini-feature.png)
City of Rimini 150th anniversary
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa4be68a9fc46ae2f7d88_city-of-rimini-feature.png)
City of Rimini 150th anniversary
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/60706d33f94eb5860e2410fd_St-Marks.png)
St Mark’s Church
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/60706d33f94eb5860e2410fd_St-Marks.png)
St Mark’s Church
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c092d38daaa64445aa50b_Feature-logo-33.jpg)
An Arm & a Leg
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601c092d38daaa64445aa50b_Feature-logo-33.jpg)
An Arm & a Leg
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/607069b041126602cc24fd43_Amanda-Cobbett-Brown.png)
Amanda Cobbett
See project
![](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/607069b041126602cc24fd43_Amanda-Cobbett-Brown.png)