First City
TRUE created the brand identity for Lloyd’s of London insurance broker FirstCity. The design and streamlined brand architecture was used for printed and on-screen applications, and includes automated document templates. We also commissioned a set of illustrations to represent FirstCity’s services.
![First City logo](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa60dcf469424e4ea7f91_firstcity-logo.png)
![First City newspaper](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa61bb9917a5e415df258_FirstCity-news.jpg)
![First City logo](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa60dcf469424e4ea7f91_firstcity-logo.png)
![First City newspaper](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa61bb9917a5e415df258_FirstCity-news.jpg)
![Illustration representing First City services](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa620cf4694123aea9238_FirstCity-illustration1.jpg)
![Illustration representing First City services](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa6229d84bb21d1a15622_FirstCity-illustration4.jpg)
![Illustration representing First City services](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa620cf4694123aea9238_FirstCity-illustration1.jpg)
![Illustration representing First City services](https://cdn.prod.website-files.com/6000733cf9b70c2d9f633ba7/601aa6229d84bb21d1a15622_FirstCity-illustration4.jpg)
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